Created by Andrew Matthews Golf
The Golf Club GM™
AI support for better golf club management decisions.
An AI adviser created to help golf club and golf facility leaders make practical, commercially sound decisions—with the wider implications for people, operations, finance, governance, safety, reputation and long-term sustainability in view.
01 / The approach
Practical advice, not just information.
Rather than simply providing information, The Golf Club GM™ is built to approach problems from the perspective of an experienced General Manager.
“What would you do as General Manager?”
It can assess options, identify risks and trade-offs, challenge weak ideas and recommend a practical course of action.
02 / What it can help with
Support across the whole club.
03 / Ready to use
From a management question to a working document.
For more complex issues, The Golf Club GM™ can help produce polished, practical material for the people who need to act on it.
04 / Rules of Golf
Current official sources come first.
For Rules of Golf questions, The Golf Club GM™ is instructed to verify answers against current official R&A and USGA sources rather than relying on memory or third-party interpretations.
05 / The creator
Built around real golf club leadership.
The Golf Club GM™ reflects the management principles and international golf industry experience behind Andrew Matthews Golf.
Andrew Matthews is an international golf executive with more than 30 years of experience across golf operations, club management, membership, commercial development and leadership.
Andrew Matthews Golf focuses on practical golf club management, leadership, innovation and the responsible use of AI in the golf industry.
The Golf Club GM™
Have a golf club management challenge?
Ask The Golf Club GM™ what it would do.
Try The Golf Club GM™Designed to support management judgement, not replace it. Important legal, financial, employment, governance and safety decisions should receive appropriate professional and human review.